ABOUT THE BOOK: During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. Add in the magic of animation, and signs became spectaculars. These unforgettable depictions of exploding bowling pins, crashing cars, baton twirling majorettes and lassoing cowboys were fodder for legend and lore.

Neon designer Len Davidson has captured the magic with over 360 photos of superb vintage signs. He has drawn on renowned photographers, museum and private collections, as well as his own Neon Museum of Philadelphia pieces to compile the definitive photo archive. Moreover, Davidson, a Ph.D. sociologist, has recorded the legend in words. The pages echo with the voices of sign makers and shopkeepers, photographers and preservationists.

One of three different Mobil Pegasus signs in Vintage Neon.
This one dates to the 1950s.

Architects and sign artisans will find this collection invaluable. It is also an essential volume for anyone who has been captured by the spell of the highway and neon's siren song.

***** ***** HIGHLY RATED by reviewers on Amazon and Barnes & Noble! Request a free AUTOGRAPHED COPY when ordering!

TO ORDER: Sold by book stores and web merchants for $59.95, we sell it for $55 + $4 shipping. Pennsylvania residents please add $4.13 for sales tax per book.

Send check or money order to:

Davidson Neon
2140 Mount Vernon Street
Philadelphia, PA 19130

Phone (215) 232-0478 or e-mail len@davidsonneon.com for more information

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